The television sound-biters were aghast that Apple’s sales growth was “only” 18 per cent and that management was forecasting slower growth. Everyone seems to have forgotten that it is hard for any company to grow quickly – and even harder when it is already massive. For comparison, during their most recent fiscal years Microsoft grew about 4 per cent and Cisco about 6 per cent – although the first is only about half Apple’s size, and the latter about a third. IBM shrank about 2 per cent to $104bn in sales.
Between September 2000 (when it had sales of about $8bn) and September 2007, Apple grew – largely thanks to the iPod – at an average rate of 17 per cent. In the past five years, propelled by the iPhone and iPad, growth accelerated to almost 45 per cent. If that preposterous rate were to continue, annual sales would top $3tn by 2020, leaving it lodged between the current GDP of France and Germany. Even the devotees who camp outside its stores before a product release would have a tough time believing that Apple will occupy a place between the Maginot and Siegfried lines. If growth were to slow to 5 per cent it would have sales of $231bn in 2020 (compared with $156bn in 2012). At 10 per cent a year, sales would be a flabbergasting $335bn.
Easy to forget that Moritz used to be a writer — until you read him.
I get accused of being a troll quite often. But come on, Enderle is clearly just playing everyone for a fool and milking it to create some sort of anti-career. There’s no other explanation as to how he could write this entire post — and really, anything he’s written the past several years — and still have a job anywhere.
It’s not just that he’s a moron; he’s simply wrong in nearly everything he says. And yet, people still hire this clown and invite him on national television and to speak at conferences.
I continue to want a job as an analyst. I couldn’t do it full-time, but surely I could go around part-time talking out of my ass and reaping the rewards of being a total jackass that isn’t accountable for anything he says.
These dickbags troll everyone. But I just don’t get why a boy that cries wolf a thousand times doesn’t have his larynx cut out after about the 400th time of the wolf not showing up…